Video Production for Allkare Group

Allkare Carpet Cleaning are part of the Allkare Franchise Group which covers the North West of England.

Allkare approached us with a brief to create a 'funny promotional video' for their website which would highlight the danger of choosing a 'cowboy cleaning' company, then showing why they are a professional and safe choice.

We developed a storyboard, theme and script with the client on paper (PDF!) until the client was happy for the storyboard to progress to the filming stage.

Using a combination of the client's own staff and an actress hired for the shoot, we attended for a half day filming at a private address arranged by the client.

The footage was filmed in various segments, which were later edited back in our studios and a rough Quicktime Movie draft was supplied to the client to preview and provide input/feedback.  This developed into a final version with text and logos supplied by the client.

Two royalty free, 'Wild West' style music loops were played in the background, to show the shift in tempo from 'cowboys' to "professionals".

The final production files were supplied to the client as a set of Flash installation files and components, which could then be provided to their website developers to insert into their preferred web page.

The website video will also be 'seeded' (distributed) to various social media websites, such as YouTube, Twitter, Facebook, with keyphrase optimisation.