Pricing Factors

Website Promotion

Not many websites can do well these days without proper marketing. The sheer number of websites appearing on the Internet every day means that buyers have an increasing choice of suppliers for products and services at their fingertips.

Research, planning and implementation of a website marketing plan can take some time, but will depend on factors such as your location, geographic target market, product or services and competition.

If your business exports to non-UK countries, then you're website will require multi-lingual marketing and promotion to non-UK search engines.

eCommerce Websites

eCommerce websites can vary from small home based businesses selling a handful of products to corporate and entrepreneurial sites selling thousands of products with highly sophisticated programming features.

Who you choose to process your credit/debit card payments can affect the process. Some processors (e.g. Worldpay) can be integrated into your website in a matter of days, whereas getting an Internet Merchant Account from your bank can take weeks.

If you plan on integrating your online store with back-office or third party systems, then this also affects the build time and complexity, but with all projects we can advise on whether a carefully planned 'phasing in' of features is more suitable for your business objectives or not.

How much will my website project cost?

Every client is unique, with their own requirements, budgets and expectations.

For this reason, we don't provide what are termed 'packaged solutions' because in our experience trying to fit a unique set of needs into one box just doesn't work very well.

You should remember that this ultimately benefits you, because we'll never sell a solution with things you don't need.

The cost of your website project really depends on various factors, which we'll try to explain as follows:

Functionality/Turnaround Time

If your site is very text and image based, doesn't need a database, shopping cart, programming or specialised tools, then your project can be completed quickly.

The process from initial meeting, draft designs through to completed and launched site may take less than two days. Our fees are based on our best estimate of the number of days required and the people resources we need to apply.

Design Complexity/Sophistication

Design of graphics - overall layout of site, logo presentation, navigation system, page colours, font styles, iconic graphics, etc. This can be a simple process or require many meetings in person and on the phone to arrive at the final design suitable to both client and target audience.

Some people come to us with no logo, no business stationary, no colour schemes, only brilliant ideas. Others have everything in place and it's just a matter of converting their design ideas and company graphics to a functioning website.

Content Management System

Wherever possible, we provide you with the ability to update the content of your site using simple web-based software. Keeping your website fresh and up-to-date not only reflects well on your business, but also lets search engines know that your site is worth coming back to for fresh content - which in turn helps your rankings.

Sometimes a website just needs a simple system that updates the news section or it may be a more comprehensive and powerful CMS system that controls most pages of a site incorporating multi-level password access systems.

Alternatively, some clients don't want to be involved in any updating tasks and prefer to provide all material by email or on CD for us to update on an ad-hoc basis. In this case an hourly rate will apply. If changes are made annually or even quarterly, this is often the most cost effective option for you.